About Us

“Simplifying the Lives of Our Customers”

We Speak Sign Language

LED Wizard, a Principal Industries company, is the industry-leading software for sign estimating and layouts conveniently offered in desktop and online formats. We work closely with sister brand Principal Sloan to simplify the lives of our customers by streamlining the sign lighting process and providing the tools necessary to plan and implement a sign fabrication or retrofit project.

People, innovation, and value are the core pillars of everything we do. We constantly seek ways to create or innovate our software products and services to save time and valuable customer resources. The software development process at LED Wizard starts from the needs of the sign builder or designer—not the other way around.

Aries Graphics: A Brief History

Aries Graphics International, Inc. served the sign industry for over 30 years before being acquired by Principal Industries in 2019. The Aries Graphics sign design and production software products include LED Wizard for LED layouts, Sign Wizard for print and cut applications, and Neon Wizard for neon patterns.

Founded in 1988 by second-generation signmaker Jim Fassett, Aries Graphics built a loyal customer base of 10,000+ sign shops in over 60 countries. In 2013, Jeff Fassett took over the business from his father, and with his brother, Dave Fassett, focused on the LED market with the launch of LED Wizard 7. LED Wizard quickly became the global standard software for laying out LEDs in channel letters and cabinets.

Now, with the support and resources of Principal Industries, we have launched LED Wizard 8. Contact us today and let our team help simplify your life.